Sunday, September 28, 2014
Thursday, September 25, 2014
Social networking has become almost indispensable for us. It is not only Twitter or Facebook, but, there are other services that are becoming really popular with users.
On the personal front, social networking has become an easy way of sharing personal information with near and dear ones. You can exchange notes, photographs, and even videos. Twitter and Facebook has been used even in emergencies where pleas for help have been broadcast and acted upon.
What about use of social networking in enterprises? What we see now is Unified Communications, Video Conferencing and such. The use of social collaboration in enterprise never really took off and business owners and leaders have always been skeptical about their proper usage and impact. Leaders and business owners need to realize that enterprise social media collaboration is a completely different ballgame and both the strategy as well as the execution needs to be at a different level.
The Enterprise Social Idea
Enterprise social, as an idea, caught the fancy of many (obviously for a very short period of time) as it helped to revolutionize some business operations. There are instances of many Enterprise social networking platforms businesses like OurCrowd and Kickstarter. Many such platforms have used crowd sourcing to fill their funding requirements. They were not required to go to banks and fill up long loan applications or pitch their business ideas to the VCs. There were also many companies that used Twitter to get feedbacks from the customers and even take care of the support issues. Internet marketers used Facebook (FB) pages to generate likes for the business and even execute their marketing campaigns to create the right buzz about their products and services. LinkedIn too was put to good use by many headhunting firms who recruited people by using that professional networking platform.
What Users Want?
Now, the expectation from the enterprises for social collaboration is pretty high as business owners and leaders expect the collaboration to yield high revenue and other results for the organization. Unfortunately, enterprise social collaboration never really matched the industry expectations and, as a result, business leaders started to shift their attention to other marketing gigs. The primary reason behind the dismal performance of social business software is that the CIOs found it really difficult to distinguish one product from another and they took really long to evaluate the solutions and the tools. Thus, the unexpected delay popped up new challenges for everyone and the results could never really match the expectations of the enterprise users.
The personal model for social media interactions cannot be extended to the enterprise as the goals are different for each. Enterprise social media interactions are not made to share birthday wishes or announcing dinner dates - they are all about collaboration and working of diverse teams. The social media tools should facilitate easy collaboration and execution of tasks and projects.
A Mixture of Asana and Facebook?
Social collaboration in an enterprise should be aimed at getting work done efficiently, faster and within set budgets. The executives and the CIOs should be able to differentiate between communication and broadcast tools, and the ones that facilitate results based on collaboration. Thus, a solution to this should be the software that allows external as well as the internal team members to collaborate, communicate and come up with innovations and ideas. The same tool can then be used to execute and deliver.
Enterprises are looking at social collaboration software that starts with the social aspect but then ropes in execution along the line somewhere. The users should be able to set up the groups around any project or initiative. The groups should further have the option of changing their conversations into actionable items. They should be able to set deadlines for the work to be completed. A few of the tasks need to convert into projects that not only require resources but should also have milestones, budget and even deliverables. The ultimate goal should be to convert social interactions into business results.
We have yet to see a combination of Facebook and Asana that does this in an integrated fashion. What do you think? Share your views in the comment section.
About The Author
Michelle Patterson is excited with the new technologies that are threatening to change the way we stay in touch and communicate, particular in business. She works with companies that are introducing these technologies to make understanding them easy for regular people.
Thursday, September 4, 2014
Businesses that are on the rapid path of expansion often want to upgrade their systems to meet the contemporary communication needs. Companies that switch over to latest communication system always try to look for solutions that will not only meet their present but also their future needs. This often leads to over-specification where the companies want to play safe by buying a technology cover for the coming years. Now, all this eventually leads to heavy capital expenditure, which might deter many companies from trying out latest technologies. Cloud telephony is a one stop solution for this problem and this is why it has turned out to be the preferred telecom technology for the smart companies around the world.
So is cloud telephony the future?
Well, cloud based business telephone solutions is the future of business telephony services around the world. Cloud telephony is the latest technology that has evolved out of cloud computing; the basis of cloud based telephone solutions. There are several advantages of this latest technology and strong reasons are there for making it the future of all telecom technology. Businesses prefer this technology to others because they have realized that it is not only the cheapest available in the market but also the most efficient solution.
Companies are opting for unified communication because they want to integrate the various communication channels and tools on a single platform and what better way to accomplish this than migrating to cloud telephony. Cloud based telephone solutions are easier to manage and users are free of any maintenance costs. The use of IP phones has further boosted the chances of cloud telephony because these can be plugged to the central system from anywhere around the world and used.
Do Cloud telephone systems have a future?
Cloud based telephone system is the future of telecom and ten years from now it is will be as common as the PSTN telephone systems were. There are obvious reasons behind believing in the bright future of this technology.
- The increase in the number of communication channels and tools is a huge challenge for any company to manage. Thus, business communication systems will fast switch to the unified communication system, which inadvertently is based on the cloud telephony. There is immense growth in the field of mobile technology and companies that want to stay ahead of their competitors are bound to choose unified communication.
- Flexibility is the USP of cloud based telephone solutions and this is the reason why it can accommodate all the legacy communication systems. Thus, companies that used to have their PSTN telephones can make use of the cloud with simple changes to their existing infrastructure.
- In terms of scalability, there is no other technology that can beat cloud telephone solutions because users can upgrade and downgrade their subscription packages at will. An increase in operations would mean adding more telephone lines and this can be accomplished with a few clicks when using cloud telephony.
- Mobility at workplaces is the future move in every industry and this can be easily achieved by migrating to cloud. Majority of the bigger companies are now contemplating the use of BYOD (Bring Your Own Device) and CYOD (Choose Your Own Device) and cloud telephony is the technology that can promote and accommodate both the trends.
Businesses that have their eye on the future are certainly in favour of VoIP and cloud telephony. Communication is no more limited to making or receiving calls or a voicemail, it is all about integrating all on a single platform. Cloud telephony has been created to meet the future communication needs of businesses and it is here to stay.
About The Author
Michelle Patterson is an avid technology blogger and writes extensively about IP/VoIP and Unified Communication. She works with some leading companies to understand the trends of these modern communication technologies.