Saturday, September 5, 2015

How to Create a Professional-Looking Video Guide via Screen Capture

Video guides are currently in the rage, and you’ve probably encountered a couple in the past. As opposed to articles or even illustrations, video allows you to show someone exactly how to do something – while at the same time telling them what to do via a voiceover narration.

If you’ve already been perusing some of the video guides out there, you may have noticed that there is a stark and noticeable difference between them. Some resemble amateur productions, with shaky and choppy video as well as stuttered narration. On the other hand, others look much more professionally produced – being smooth, seamless, and with flawless narration.

To create a professional-looking video guide, the first thing you need to do is prepare.

Writing a Script Can Make or Break a Video

A big part of the reason why professional-looking videos tend to be so smooth and seamless often boils down to the fact that they are carefully scripted.

For any video, the script that you write is your plan, and it will contain all the details of the video that you ultimately want to produce. In a nutshell – it is the vision of your video, put down on paper, and as such it should contain:

  • A breakdown of the scenes that make up the video.
  • Details of what elements each scene contains along with what they’re portraying or doing during that scene.
  • The voiceover narration that is to be read at various points of each scene that it coincides with.

Start by drafting a basic script, and then build on it. Be as thorough as possible, though at the same time bear in mind that although the script will be your overall guide you may very well have to adapt it later on.

Record Multiple Takes

Have you ever wondered why professional filmmakers often film multiple takes of a single scene? It’s simple really: Often a single take may not be perfect, so they film it until they have a take that is, or are able to edit together one that is from the multiple takes that they’ve filmed.

Seeing as you’re using screen capture to film your video guide, it should be no problem recording multiple takes. Keep going until you’re satisfied, but also be prepared to go back and re-record some scenes if you later find out that they aren’t up to scratch.

Putting it All Together and Adding Polish

After the recording is done and you have the raw material for your video guide, you will need to put it all together. Not only does this mean combining the scenes that you’ve recorded to form the video, but it also encompasses trimming unnecessary footage, and maybe even cutting and combining segments from different takes to get it looking just right.

During this stage you should also record and insert your voiceover.

Once that is all sorted, you should look to add the final touches to your video by adding a certain polish to it. In some cases this could be tweaking the quality or the look of the video by adjusting its color settings or applying filters, or it could be something more notable, like adding stylish transitions.

Every video is different and adding polish is often a question of taste, style, and approach.

Now that you know how to create a professional looking video guide via screen capture, all that you need is the software that will make it all possible. One of the best that has all the features you need is the Movavi Screen Capture Studio for Mac and you’ll find that knowing how to record screen on Mac with it is really intuitive, easy, and will feel completely natural.

Disclosure: This is a sponsored post.

Tuesday, July 21, 2015

SEMYOU Cloud SaaS - The Office of the Future is Right Here


SEMYOUCloud SaaS - All-in-one enterprise apps for your business.
Customer SegmentFor business of any size - small, medium and large - Communicate, Collaborate & Manage your office in the cloud. 
UISlick, Responsive. Admin module is not responsive.
UXOverall intuitive. Needs a slight improvement at a few places.
Technology StackMicrosoft
Business ModelFreemium SaaS. [Free 30 days Trial].
USPAll-in-one enterprise grade apps.
SupportQuick and meaningful
No. of Apps30+
TaglineThe cloud office of the future
LimitationsSee Details Section.

What is SEMYOU 

Last week I came across a suite of cloud services from SEMYOU. It offers a wide range of apps that a business requires to function smoothly on a daily basis. Gone are the days when you were required to manage & maintain a few dozens of IT applications in-house under an IT department which often became white elephant. We are already into an era of off-the-shelf services which can be configured easily by the end users based on their requirement.

All the SEMYOU services are cloud based SaaS which apparently mean that you get all the inherent benefits of a cloud computing service.

What are the Benefits of SEMYOU?

A few of the many benefits:

  1. Reduced Cost - CapEx Free, Pay as You Go.
  2. Less worries - No long-term contract.
  3. Increased Focus on Your Core Business.
  4. You get more than a dozen of apps to choose from for your business and all-in-one central location. 
  5. Increased Availability and Mobility.
  6. Your location doesn't matter. It's always available on your desktop, mobile and tablet.
  7. Increased Performance and Reliability.
  8. It is green.

Are there any Prerequisites to Use SEMYOU?

Internet connectivity, a browser and a few configurations like adding your basic records - users, projects, holiday list etc. and you're ready to go. No extra infrastructure/hardware is required as there's no installation hassle!

Getting Started 

  1. Signup for SemYou Cloud Office. [Credit card NOT required]
  2. Verify your email Id.
  3. The email Id used for the signup acts as an Admin.
  4. Log on to Admin module from the link received in your mail.
  5. Add users.
  6. As per your requirement, choose the right set of apps for a FREE trial from APP-STORE.
  7. Assign users to apps along with their appropriate privileges.
  8. Are the apps right-fit for your business requirement?
  9. If the answer to the above question is YES - go for an upgrade.

How Secure is the SEMYOU Cloud Office?

SemYou applies best in class industry practices to secure your privacy and data in the cloud. Apart from applying advance encryption standards & access controls, SemYou has implemented built-in security practices in core of every app to secure data at rest and data in motion.

SemYou's data center currently resides in Europe and operates under European Union Law.

What I Liked Most?

As far as I know there are very few services where you get more than 30 apps at one place!

Also, overall the UI/UX is intuitive and the trial run went smoothly without reading any of the documentation! But I think, a user who has no prior experience of using these kind of apps may require a little hand holding for a couple of hours before she understands the nitty-gritty of the apps.

Disclaimer - I am a full-time software developer and have also reviewed many apps in the past. My intuition may differ from an average user.

Available Apps - App Store

Glimpses of My Trial Run 

I was satisfied with my trial run results for SEMYOU apps. I tested the following apps:

  • sem.Drive
  • sem.AutoReminder
  • sem.WorldClock
  • sem.IssueTracker
  • sem.Kanban
  • sem.Mindmap

Here's a few of the screen shot for your reference. [Click the respective image for a larger view]










There are a few limitations I noticed while I was trying the cloud office. A few of the Administration Module's forms were not compatible with the latest Chrome, Firefox & IE. 

In sem.AutoReminder it is practically expected that reminders are also delivered via SMS apart from the current eMail delivery.

Looks like a few of the apps are still under construction, example semDB.

A few places require explicit alerts, information as it might help a new user.


Signup, pick your apps and go for a trial run. Recommended.

Writer's Note: "This post was sponsored but the views are unbiased and are correct to the best of my knowledge".

Thursday, May 28, 2015

Cloud Management Technologies: Four Key Trends in 2015

The cloud market is changing. As adoption becomes mainstream, more and more providers are jumping on board to provide a range of services — once Amazon's bailiwick, Tech Target notes that the retail giant is now under challenge from players like Google, IBM and HP while new entrants such as Chinese giant Alibaba look to make their mark. 

All this cloud interest means there are a host of new management technologies in development; here are four key trends to watch this year:

Vertical SaaS

The Software as a Service (SaaS) market continues to grow, and according to Enterprise Irregulars global SaaS revenues are set to reach $106 billion by 2016. However, as discussed by Information Management, there's a shift happening: As-a-service tools are starting to go vertical. Through 2015, expect that all the familiar standards — CRM, ERP, analytics — will continue to see strong growth, but chances are that vendors will take a more focused approach to SaaS moving forward as a way to target specific verticals. These include finance, health care, law and even manufacturing; public and private clouds have matured enough that this kind of specialization is now possible. What's more, the price war between Google, Amazon and other vendors is helping to make these kind of focused deployments even more affordable for companies just starting their transition to the cloud.

Turnkey Migration

According to a recent Search Cloud Computing article, another key trend in cloud management is migration. At a basic level this includes app migration — tools and approaches developed to make moving legacy apps a simpler and more streamlined process. This also extends to migration as a whole; providers are now willing to invest in making cloud migration a “turnkey” process, eliminating the need for lengthy deployments and uncertain timelines. In many cases the success of this trend rests with specialized vendors, for example, hosted PBX providers, which have developed solutions to work across a variety of cloud deployments and legacy systems. The sophistication of cloud infrastructure now makes it possible to deliver solutions which combine easy migration and use.

Off-Site Innovation

Another key trend to expect this year? More off-site innovation. As noted by Forbes, the nature of research and development (R&D) is changing. Companies are no longer dependent on in-house IT professionals to innovate the apps and platforms from end to end; it's now possible to leverage work done by other IT shops to form the basis of new computing solutions. Through 2015, expect the speed and sophistication of this innovation to increase, allowing companies to devote more of their IT budget to refining mission-critical apps and developing niche feature sets rather than starting from scratch with each new software tool.

Security at Scale

The last key trend for 2015 lies with security. Always a hot-button topic around the cloud, Information Age suggests that it's now possible for cloud vendors to get ahead of the security discussion and provide consumers with a new level of confidence. Bottom line? Cloud providers have the scale of resources, depth of knowledge and breadth of skill to create best-in-class security solutions. As more vendors take a proactive approach to cloud security, expect to see this market diversify and innovate, prompting a shift in IT security thinking as a whole. In effect, the right management strategy here can turn the supposed liability of cloud security into an asset, since the scale of provider technology makes it possible to offer much more robust, end-to-end protection.

2015 should be a banner year for management technologies as vendors spend on innovation and companies commit IT budgets to the cloud. Four large trends are already on the horizon: Vertical SaaS, turnkey migration, off-site innovation and an evolved security landscape.
This is a Guest Post.

About the Author

Sheldon Smith is the current Senior Product Manager for XO Communications.  In addition to his experience heading up the Hosted PBX and Conferencing products divisions at XO, he also has over 10 years of Department and Process Management experience.

Saturday, May 16, 2015

4 Android Apps that Bring the Cricket Fever to your Smartphone

If there was ever one word that described the passion that drives Indians then that word is cricket. Be it T20, ODI, IPL or a 5 day test match, we cannot miss a single over. We glue ourselves to our TV screens and god forbid if we have to leave the house we need a constant radio commentary to keep us going.

Be it gully cricket or kids playing cricket in the local circuits, since a young age we develop an affinity to this game and we enjoy every format of this game.

Now in a world where we all own smartphones, we can bring the magic of cricket onto our phones so we never have to miss a game or miss details about our favourite team in the IPL or when India plays against other countries.

Download these apps and bring the magic of cricket to your smartphones:


This is the No.1 app on the Google Play store for cricket enthusiasts who cannot live without cricket. The app has complete information and lets you know all the details about ICC World Cup. IPL8, ICC World T20 as well as Champions League T20 along with other major cricket tournaments covered.

Now follow your favourite team and get to know about the venues, stadiums and photos from cricket matches along with a detailed view of the games’ statistics. You can change to a number of languages including Hindi, Kannada, Telugu and Bengali amongst a few others.

Now get all the live updates and match alerts along with player profiles and their rankings to never miss any information on cricket or your favourite player again. You can also share the enthusiasm amongst your friends on Twitter and Facebook.

If you’re a cricket enthusiast you can purchase cricket related accessories by redeeming exclusive AskmeBazaar Coupons given exclusively by and bring home all the goods you need to be the cricket star of your locality. Here you can also avail sports product offers that is extremely affordable and fits your budget.

Star Sports Pepsi IPL

This is the official app for the Star Sports channel which brings to you live scores not only for cricket but also live football, tennis and badminton scores if you’re interested in following other sports as well.

You can catch all the drama unveiling at the IPL and find out which team won and which team got knocked down and support your favourite team and get live scorecard updates, ball by ball commentary, points table update and other important statistics related to the game.

You can now catch full replays in case you happen to miss your match as well as have features like video on demand and get highlights and live streaming of other sports all under one app. This app surely answers all your sports related prayers.

Cricket Companion

This is a great social app that lets you catch up with cricket scores and give you features like Live chat, social media rage and commentary amongst many more features to keep you busy. Share a live virtual stadium with your friends and laugh and cheer with other cricket fans as this app makes it fun to follow cricket.

You can share pictures and files with your friends and always know the latest with access to Facebook, Twitter from within the app itself. Share your emotions with all the other fans when your favourite team wins and even if it loses it doesn’t hurt to share the pain. You can even create a group of your favourite friends to chat with so you never miss out on important cricket gossip.

This app really brings together social media and cricket all together in one app which should keep you occupied and obsessed for hours.

Real Cricket 14

This game is for those who cannot live without cricket- if they’re not watching a match then they’re most probably playing one. Now bring the magic of a cricket tournament to your mobiles with this intensive game in which you can choose from amongst 16 nations and 8 master teams.

The controls are simple and will make you addicted to the game. The graphics too are commendable and the 2D motion shows you every movement in great detail.

This app is definitely one of the best apps to play virtual cricket but one which gives you real time fun.

With the internet advancement, we can get all the detailed news and updates about our favourite teams and players all thanks to these apps which make sure we never have to live a day without our favourite game being a part of it!

Guest Post by Neha Chaudhary

Friday, April 24, 2015

What is the Biggest Challenge of Running a Software Startup?

As they say:

Startup ≥ A Roller Coaster Ride

For a successful startup, many things must fall in place, consistently in sync with one another and most importantly within a limited period of time before they start to fall apart...  and yes these should happen along with a little bit of a factor called luck.

Somehow or other as a developer / blogger I've been associated with many Startups for the past six years. A few failed and a few are moderately successful. What I inferred from my association with them is that running a startup is a 24x7 job and it requires the same level of nurturing, care &  dedication that is expected while raising a new born baby. 

Visualizing the product idea, sharing it with someone who probably shares the same level of insanity as you, refining the product day in day out - without caring if you're in traffic, washroom or in sound sleep. Forming a team, keeping them motivated even if you pay them much below what an MNC would've paid. Startup is a challenge for the founders as most of the days, most of them, end up doing multi-role tasks starting from a CEO to the office assistant and everything in between!

Let us hear what is the single biggest challenge of running a software startup from those who are into it for many years.

Dinesh-VaradharajanDinesh Varadharajan is the Director at OrangeScape, handling the engineering for KiSSFLOW, #1 workflow product in Google Apps Marketplace. He is a hands-on executive with profound experience working with bleeding edge technologies, developing great products combined with mentoring and growing highly productive teams. 

The biggest challenge for a startup is to get the first 100 paid customers. The initial days are pretty chaotic. Its all about continuously evaluating our sales process, marketing metrics and product feedback and make course corrections to improve those periodically. This continuous evalutation resulted in a heavily optimised process which will work for the next 1000 customers.
On the product front, we integrated several engagement tools like mixpanel and intercom to analyse user behaviour. We also frequently spoke to our customers to get user feedback. This helped us in maturing the product to match market needs.

For sales, our CEO spear headed the acquisition of our first 100 customers and defined the workable sales process. We completely automated the process before hiring our sales team. This gave us greater predictability and good visibility in sales numbers.

For marketing, every one in the team had to familiarize themselves with marketing which was the toughest part of all. We tracked every dollar spent to a lead and slowly we were able to find more efficient ways to spend the money to acquire more leads.

Right now, we have a cockpit with lot of meters and controls and now we know exactly which knob to turn when the numbers are not looking good.

Ezhil has over 16 years of experience in the ICT industry. His most recent role was Director of CSS Labs, the R & D wing of CSS Corp. 

Although he is known for his technical expertise in numerous technology spaces, he has gradually risen as an opinion maker in cloud computing in India.

Although India is slated for excellent growth in SaaS, the market and the cloud services scene isn't exactly mature. Identifying and disrupting a niche market and then narrowing down on the top challenges in that target audience needs a lot of focus.

Finding the right talent for our technology needs is also a daunting challenge - no start-up can afford the risk of a bad hire, so at any level, recruiting is a key priority for us.

OlegOleg Khadartsev  is CEO of Mediametric. Passionate about media monitoring, data analysis, text mining, natural language processing.

Mediametric carefully aggregates almost every piece of content, published on the web and then collects all the stats for these articles - including shares to major social networks, comments on the website and citations and links, made in other articles.

Since Mediametric is a media analytics startup, our challenges come from big data - every day we collect articles from more than 100,000 sources, and keeping it all nice and clean is not always easy. 

We're using heuristic-based approach: we filter the incoming content automatically, giving it green light or blocking it, depending on whether it is a media outlet or something else, like online store or educational site. Some sources are sorted in the "gray zone" - those we filter using semi-automatic techniques, for example crowdsourcing. This way we filter out irrelevant content from thousands of channels, effectively handling large amount of data. 

I would say that a great team is essential for overcoming any challenge — with the right people it is a lot easier to build something from scratch and deal with problems on the way.

Editor's note: In an email communication Moscow based Mediametric's CEO Oleg shared the following input regarding talent scarcity & retention:

"Speaking about developers, it's a bit challenging to hire a skilled and motivated programmer here. However, we have noticed that for skilled developers a promising fast-growing company means more than just high salary. It's essential to them to have a feeling of ownership of some part of the product or an area of research."

Pranay Sanghvi
Pranay Sanghvi is Founder & Director – Strategy+Business at Intellibuzz, ExpenseBuzz. ExpenseBuzz is a SaaS that helps you to Control & Cut your company’s communications cost - Reduce recurring expenses on your landline, mobile, IT & internet, every day

In India, lack of reliability on small vendors/developer-team for software/product building is a challenge. This results in        

                          -- delayed roll out              
                          -- increased cash burn rate
                          -- toss of plans and finally
                          -- demotivation.

Hugo Messer has been building and managing teams around the world for over 10 years. His passion is to enable people that are spread across cultures, geography and time zones to cooperate. Whether it’s offshoring or nearshoring, he knows what it takes to make a global cooperation work. 

Hugo recently started Ekipa : the global marketplace for the world's best software teams. He's been running with an office in Cochin, India, since 2005.

The biggest challenge is to get traction. We've launched our new platform in January of this year [2015]. We've spent about a year on developing the core of the platform and gathering the initial provider foundation. Since January we're promoting the platform. 

As you are not a known brand yet and you don't have customer experiences to share, it's like you're standing in the desert almost lost. As an entrepreneur you've to find your way out of it. Somehow you have to start running around to meet people who are ready to take the plunge with you. 

It's relatively easy to build a product, it's tough to market it

I am used to 'sales' and have built a successful software services firm. Launching a product that relies on marketing as the main driver of customers is a whole different story! 

Thanks everyone who shared their views here.

If you are a software entrepreneur and want to share your views you're welcome to do it at the following link [submit it before 29th May 2015] :

                       -- Participate here - What's the Single Biggest Start-up Challenge?

Want to read a few more discussions at Techno-Pulse?
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