Saturday, May 16, 2015
Friday, April 24, 2015
Visualizing the product idea, sharing it with someone who probably shares the same level of insanity as you, refining the product day in day out - without caring if you're in traffic, washroom or in sound sleep. Forming a team, keeping them motivated even if you pay them much below what an MNC would've paid. Startup is a challenge for the founders as most of the days, most of them, end up doing multi-role tasks starting from a CEO to the office assistant and everything in between!
The biggest challenge for a startup is to get the first 100 paid customers. The initial days are pretty chaotic. Its all about continuously evaluating our sales process, marketing metrics and product feedback and make course corrections to improve those periodically. This continuous evalutation resulted in a heavily optimised process which will work for the next 1000 customers.
Although India is slated for excellent growth in SaaS, the market and the cloud services scene isn't exactly mature. Identifying and disrupting a niche market and then narrowing down on the top challenges in that target audience needs a lot of focus.
Mediametric carefully aggregates almost every piece of content, published on the web and then collects all the stats for these articles - including shares to major social networks, comments on the website and citations and links, made in other articles.
We're using heuristic-based approach: we filter the incoming content automatically, giving it green light or blocking it, depending on whether it is a media outlet or something else, like online store or educational site. Some sources are sorted in the "gray zone" - those we filter using semi-automatic techniques, for example crowdsourcing. This way we filter out irrelevant content from thousands of channels, effectively handling large amount of data.
Editor's note: In an email communication Moscow based Mediametric's CEO Oleg shared the following input regarding talent scarcity & retention:
"Speaking about developers, it's a bit challenging to hire a skilled and motivated programmer here. However, we have noticed that for skilled developers a promising fast-growing company means more than just high salary. It's essential to them to have a feeling of ownership of some part of the product or an area of research."
In India, lack of reliability on small vendors/developer-team for software/product building is a challenge. This results in
-- delayed roll out
-- increased cash burn rate
-- toss of plans and finally
Hugo Messer has been building and managing teams around the world for over 10 years. His passion is to enable people that are spread across cultures, geography and time zones to cooperate. Whether it’s offshoring or nearshoring, he knows what it takes to make a global cooperation work.
Hugo recently started Ekipa : the global marketplace for the world's best software teams. He's been running www.bridge-staffing.com with an office in Cochin, India, since 2005.
The biggest challenge is to get traction. We've launched our new platform Ekipa.co in January of this year . We've spent about a year on developing the core of the platform and gathering the initial provider foundation. Since January we're promoting the platform.
As you are not a known brand yet and you don't have customer experiences to share, it's like you're standing in the desert almost lost. As an entrepreneur you've to find your way out of it. Somehow you have to start running around to meet people who are ready to take the plunge with you.
It's relatively easy to build a product, it's tough to market it.
I am used to 'sales' and have built a successful software services firm. Launching a product that relies on marketing as the main driver of customers is a whole different story!
Thanks everyone who shared their views here.
-- Participate here - What's the Single Biggest Start-up Challenge?
Want to read a few more discussions at Techno-Pulse?
-- Techno-Pulse Discussions
Friday, April 17, 2015
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Friday, April 3, 2015
- 2. Does multi-tenancy matter if you are a SaaS subscriber - do you need to care if your SaaS is a single-tenant or multi-tenant?
- If you are curious to know an instant and short answer, it’s an emphatic - YES, it matters! Either you are a SaaS provider or a SaaS consumer multi-tenancy matters to you. To simplify your decision making process let me tell you convincingly that if it’s not multi-tenant it’s not a true SaaS in the first place!
Disclosure: Many SaaS architectural considerations and the term multi-tenancy have been (over)simplified in this article for the sake of understanding.
Who/what are tenants?
In plain English, Tenants are subscribers (consumer/customer/client) of a service. For a B2B or Line-of-Business application like a CRM, a tenant can be a company with 100s of users. Examples: Salesforce.com and Google Apps for Business.
What is a Multi-tenant SaaS?
Do you know how a traditional web application is developed and deployed? It’s generally designed, developed and deployed keeping in mind the requirement of a single client. Simply speaking, it’s like developing and deploying different code base and different database instances for each client. So, if you have 100 clients this translates to 100 code bases (builds) and 100 databases to be deployed and maintained!
Reduced Support and Maintenance: It’s indeed no-brainer, as maintaining a single code base and database is far easier than maintaining and releasing patches for 100 code bases! Also, if you are upgrading your code or infrastructure it’s simply a onetime effort at one place rather than updating it in 100 different versions at many places.
How does it Benefit the SaaS Consumer?
All the points mentioned above would obviously lead to make a provider as an efficient SaaS player who can in turn pass on the extra benefits to her/his subscribers. An efficient service may attract higher number of subscribers and as SaaS is all about economies of scale, you have a better chance of getting the service at an affordable price point. Also, as the provider is managing all her/his subscribers from a single code base and database instance s/he will put her/his best effort to offer a quality service.Bottom-line
Monday, March 16, 2015
Although on any given day the cloud service availability is much higher than the traditional hosting service yet cloud IaaS has its own share of hiccups and that make them talk of the town as the expectations are very high. Every now and then we keep hearing about the outages of Amazon AWS, Microsoft or Google. As a result, in last few major outages the social media was all buzzing with the talks of unavailability of some popular cloud hosted services like Netflix,